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HOW I WORK
Design with intent, build with evidence.
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I start with evidence through user research, data, and insights from domain experts before I begin design.
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I distill dense requirements into clear paths that respect both business goals and user needs.
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I value accessibility because small details build trust and elevate product quality.
MY BACKGROUND
Hi, I'm Pavithra.
I believe great experiences begin with empathy and clear intention. I value intuitiveness because it gives users confidence and makes products feel approachable from the first interaction.
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My journey into UX started from the other side of the screen. A thoughtful redesign of a tool I used every day changed how I understood design, and I wanted to learn how that happened.
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That curiosity carried me through my master's at Rutgers, where I entered the CreateRU 2023 UX Design Hackathon to test whether I could actually do this under pressure. In one day, I designed a mental wellness app for students navigating finals. The tight deadline stripped away distractions, no feature creep, no perfectionism, just: what's the core problem, and what's the simplest path to solve it? That focus on MVP thinking, clear flows, and user-first decisions won first place, with prizes sponsored by Figma. It validated what I was building toward and how I still approach design today.
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Today, I bring a cross-disciplinary perspective to product work by balancing user needs, technical feasibility, and business goals.
THREE DISCIPLINES, ONE PERSPECTIVE
Design
I bring visual craft and user empathy to each decision, from information architecture to interaction detail.
Engineering
I understand technical constraints and can have real conversations with developers about what is feasible.
Business
I design with product goals and measurable outcomes in mind, not user delight in isolation.
EXPERIENCE
Where I've worked
Mar 2024 - Present
Experience Designer
Providing services for Johnson & Johnson
Collaborate closely with cross-functional teams using agile methodology to gain a deep understanding of product requirements and functionalities, ensuring that my designs align with technical feasibility and business objectives. Design and prototype responsive features using user-centered design principles, creating development-ready deliverables such as interaction flows, visual designs, and technical specifications.
Jun 2023 - Dec 2023
UI/UX Designer
Rutgers University | PSM Program
Fostered the launch and design of the Rutgers MBS Externship Exchange website using accessibility standards. Utilizing color theory and typography, I crafted visually appealing flyers to communicate program details to a broad student audience effectively.
Jun 2023 - Aug 2023
Product Design Intern
Radical AI Previously Known as RadicalX
Conceptualized user interfaces for RadicalX, a gamified programming education SaaS platform. I conducted extensive research and collaborated with cross-functional teams to design responsive and engaging account creation features adhering to the brand's design system.
Sep 2022 - Dec 2022
Product Designer and Team Lead
Iron Skillet Coffee | MBS Externship Exchange Program
Led a cross-functional team in the early-stage discovery to design a complete product mockup for Iron Skillet Coffee, a company specializing in unique coffee blends. This involved strategizing, conducting road mapping sessions, managing the team, and outlining project updates and milestones.